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Case Study: My Experience With

Online Identity Management

The internet is a valued platform the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. Building of brands is also happening online. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.

Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want some parts of your identity revealed while others to be hidden. How is this possible?

Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.

One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.

From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.